Totally get you — I had the same questions a few months ago. What really helped me was reading this detailed article about
NFT loyalty programs from Enable3. It’s basically a complete guide for beginners that breaks down what NFT-based loyalty programs are, how they work, and why they’re becoming such a powerful tool for user engagement. It covers everything from how NFTs can create unique customer experiences to how businesses can build communities around digital ownership. I used some of the ideas from that guide when brainstorming a loyalty initiative for our app, and it really helped shape the strategy. If you’re looking to explore Web3 loyalty but don’t want to get lost in tech jargon, that article is a great starting point — practical, current, and surprisingly easy to follow.